Photo Licensing

Our adventures provide us with many opportunities to photograph our region.

If you’ve been on one of our tours we want to make it easy for you to share pictures from your adventure. You can easily download a copy to share with friends or order prints from each image.

We are happy to share many of those images with our industry partners, travel trades and media to promote Nordegg & Abraham Lake. The images provided on photos.pursuitadventures.ca can be downloaded and used to promote the Nordegg & Abraham Lake region and our tours, subject to the conditions listed below.

We’ll be happy to help you narrow down your search and discuss licensing options based on your plans and budget. Reach out to danielle@pursuitadventures.ca and let us know more about your project to get started.

Guests - Free License

Thank you for making us part of your adventure!

Whenever possible we like to share pictures of our tours with our guests. If we shared pictures from your tour on pursuitadventures.ca/photos there’s a couple options for you to download them. Each photo will have a download button at the top of the page where you can download a watermarked version – these work great for sharing on social media. You can also download the full size photo for free by selecting Guests – Free License in the Digital Download section of the shop.

We provide you these photos under a royalty-free license to use, reproduce, distribute, and incorporate into derivative work, in whole or in part, for your personal non-profit purpose. This license is non-exclusive, non-assignable, and non-sublicensable. You are prohibited from using these photos for any commercial purpose.

We retain all other rights, including without limitation the right to use, copy, sell, license, and distribute copies in all markets.

This license shall be construed and enforced in accordance with the laws of Alberta.

Editorial License

The Editorial License grants you the right to make a single editorial use of the photo inside a story which may be distributed worldwide in perpetuity. Single-use in this case refers to one story that may be adapted and shared in various channels including print, blogs, websites and social media. Each separate story requires its own editorial license.

Any use must be positive and may not promote businesses or organizations specifically (other than Pursuit Adventures or the businesses featured in the photo).

Full Resolution Watermark-Free Photos

Full resolutions watermark-free photos can be downloaded from the galleries on photos.pursuitadventures.ca by selecting the Editorial License under Digital Download.

We provide you with these photos under a royalty-free license to use, reproduce, and distribute for the purposes listed above. This license is single-use, non-exclusive, non-assignable, and non-sublicensable.

These pictures can be lightly edited (including cropping or the additions of logos and/or text) as long as it maintains the context of what is depicted.

Photo credits must be included when using these images. Unless otherwise stated, the credits are:

  • Print: Pursuit Adventures
  • Online: Pursuit Adventures (with a link to pursuitadventures.ca)
  • Facebook: mention or tag Pursuit Adventures
  • Instagram: mention or tag @pursuitadventures
  • Twitter: mention or tag @pursuit_tours

When relevant for online uses, the link or mention may be changed to our other properties, including Explore Nordegg, The Nordegg Provisions Co. or the Nordegg Canteen.

Model Releases

We do not obtain individual model releases from guests on our tours. Under our terms and conditions, guests agree to the following release:

We may take photos and videos on any of our tours. These photos and videos may be used by us and our partners, including destination organizations and travel media, for promotional or commercial purposes without remuneration to the guest. Guests are responsible for letting us know if they do not wish to be included in pictures or videos taken during the tour. 

Additional Terms

You are prohibited from using these photos for any other commercial purposes, including:

  • advertising or promotional use;
  • as a part of a trademark, service mark or logo;
  • on the cover of books, magazine, ebooks or similar publications;
  • in a publication with a print run in excess of 500,000 copies;
  • in retail items intended for sale such as postcards, posters, prints, calendars, etc;
  • in materials designed for interior decoration; or
  • in product packaging.

We retain all other rights, including without limitation the right to use, copy, sell, license, and distribute copies in all markets.

You agree to indemnify, defend and hold harmless Pursuit Adventure & Travel Inc. from any and all liabilities, damages, claims, suits, judgements, costs and expenses arising from your use of the photos, your inability to use the photos or any breach of this licensing agreement.

We reserve the right to rescind this license if you are deemed by us to be in breach of this licensing agreement, including if any information you provide is found to be incorrect.

This license shall be construed and enforced in accordance with the laws of Alberta.

By downloading and/or using any of the photos covered under this license you agree to be bound by the terms of this licensing agreement.

Standard and Enhanced License

The Standard License grants you the right to use the photos on websites, advertising, social media, email marketing as well as in print publications like magazines, visitor guides, brochures and books with a production of fewer than 500,000 copies.

The Enhanced License grants you the rights of the Standard Licenses along with the right to use the photos on billboards and street furniture, on the cover of a publication and within publications with a production of over 500,000 copies.

Any use must be positive and may not promote businesses or organizations specifically (other than Pursuit Adventures or the businesses featured in the photo).

Full Resolution Watermark-Free Photos

Full resolutions watermark-free photos can be downloaded from the galleries on photos.pursuitadventures.ca by selecting the Standard License or Enhanced License under Digital Download.

We provide you with these photos under a royalty-free license to use, reproduce, and distribute for the purposes listed above. This license is non-exclusive, non-assignable, and non-sublicensable.

These pictures can be edited (including cropping or the additions of logos and/or text).

Photo credits are not required when using these images. If you choose to provide them, the credits are:

  • Print: Pursuit Adventures
  • Online: Pursuit Adventures (with a link to pursuitadventures.ca)
  • Facebook: mention or tag Pursuit Adventures
  • Instagram: mention or tag @pursuitadventures
  • Twitter: mention or tag @pursuit_tours

When relevant for online uses, the link or mention may be changed to our other properties, including Explore Nordegg, The Nordegg Provisions Co. or the Nordegg Canteen.

Model Releases

We do not obtain individual model releases from guests on our tours. Under our terms and conditions, guests agree to the following release:

We may take photos and videos on any of our tours. These photos and videos may be used by us and our partners, including destination organizations and travel media, for promotional or commercial purposes without remuneration to the guest. Guests are responsible for letting us know if they do not wish to be included in pictures or videos taken during the tour. 

Additional Terms

You are prohibited from using these photos for any other commercial purposes, including:

  • as a part of a trademark, service mark or logo;
  • in retail items intended for sale such as postcards, posters, prints, calendars, etc;
  • in materials designed for interior decoration; or
  • in product packaging.

We retain all other rights, including without limitation the right to use, copy, sell, license, and distribute copies in all markets.

You agree to indemnify, defend and hold harmless Pursuit Adventure & Travel Inc. from any and all liabilities, damages, claims, suits, judgements, costs and expenses arising from your use of the photos, your inability to use the photos or any breach of this licensing agreement.

We reserve the right to rescind this license if you are deemed by us to be in breach of this licensing agreement, including if any information you provide is found to be incorrect.

This license shall be construed and enforced in accordance with the laws of Alberta.

By downloading and/or using any of the photos covered under this license you agree to be bound by the terms of this licensing agreement.

Industry Partners, Travel Trades and Media - Free License

This license for the use of the photos provided on photos.pursuitadventures.ca is restricted to:

  • Travel related media for the purpose of editorial content directly related to the promotion of Pursuit Adventures, our experiences and products, or Nordegg & Abraham Lake as a tourism destination; or
  • Travel trade and industry partners for the specific purpose of promoting our experiences, products and packages, or the Nordegg & Abraham Lake region as a tourism destination.

Any use must be positive and may not promote businesses or organizations specifically (other than Pursuit Adventures or the businesses featured in the photo).

Watermarked Photos

Photos with our logo in the bottom right corner can be downloaded on photos.pursuitadventures.ca by clicking the link at the top of each photo – these work great for sharing on social media and in online content. We provide you with these photos under a royalty-free license to use, reproduce, and distribute for the purposes listed above. This license is single-use, non-exclusive, non-assignable, and non-sublicensable.

These pictures cannot be edited (including cropping or the additions of logos and/or text), must include the watermarked logo and credit must be provided.  Unless otherwise stated, the credits are:

  • Print: Pursuit Adventures (use Pursuit Adventures | pursuitadventures.ca)
  • Online: Pursuit Adventures (with a link to pursuitadventures.ca)
  • Facebook: mention or tag Pursuit Adventures
  • Instagram: mention or tag @pursuitadventures
  • Twitter: mention or tag @pursuit_tours

When relevant for online uses, the link or mention may be changed to our other properties, including Explore Nordegg, The Nordegg Provisions Co. or the Nordegg Canteen.

Full Resolution Watermark-Free Photos

 Reach out to danielle@pursuitadventures.ca or @danielle in the Explore Nordegg Slack workspace to get a code for free download of any photo available under the Editorial or Standard Licenses for the purpose stated above.

Travel Media

You can find a collection of images that can be used for free, under the terms of the Editorial License for the sole purpose of promoting our products and the region as a tourism destination, at

Explore Nordegg Partners

You can find a collection of images that can be used for free, under the terms of the Standard License for the purpose of promoting our tours and products, the region as a tourism destination and your products that are featured in the photos, at

Travel Trade

You can find a collection of images that can be used for free, under the terms of the Standard License for the sole purpose of promoting our products and the region as a tourism destination, at

Other Uses

If you would like to use our pictures for a purpose not covered here, please email danielle@pursuitadventures.ca with a link to the image your are interested in and the intended use.