Our Story

The Pursuit Adventures Experience

The Whitegoat Lakes along David Thompson Highway

The tours we offer have changed a lot over the years. What hasn’t changed is why we do what we do.

Anybody can go hiking, snowshoeing or sightseeing. Our adventures go beyond that. They’re about getting lost in the moment when you visit a breathtaking place and the connections you make with others when sharing an adventure.

In This Section

This is part of the guidelines we follow when developing new experiences, our way of making sure that they are uniquely ours. Find out more and view the full document here.

Family snowshoe adventure

Family fun in the snow

Siffleur Falls Trail

Views along the Siffleur Falls trail

Marshmallows by the fire

Marshmallows by the fire

Our Purpose

Our goal is to inspire you to play outside and help you experience your adventure so that you can discover the food, people and natural beauty of the region.

We believe that adventure is about doing things that are new and different for each of us, doing things that can be a little scary but that also makes us curious to explore further.

Our Approach

These are our guiding principles. Anything we do needs to meet those requirements to make it ours.

Get lost in the moment: Fun, shared experiences combined with breathtaking landscapes and amazing people create moments that naturally immerse us, making it easy to forget about daily life.

Simple is better: Life isn’t that complicated. Celebrate the simple pleasures, the raw beauty of nature and the connections with people you meet along the way.

Embrace the unexpected: Going on an adventure off the beaten path means that things are less structured. The best moments happen when you leave the checklist behind to create your own path.

Do the right thing: Caring for the environment and each other is not a trend, it’s part of living. Leave nothing but footprints, take nothing but pictures. Collect memories, not things.

Focus on the long term: Build relationships and memories that last. Taking the time to enjoy the journey will transform you.

What We Do

We’re an independent, locally-owned tour company established in 2010 and based in Nordegg, Alberta. We craft a variety of outstanding experiences that showcase our passion for the outdoors and our region.

We have five brands that work together to create those experiences for our guests.

Pursuit Adventures

Influenced by the outdoors and outdoor culture, we offer adventures throughout the western parts of David Thompson Country and beyond that showcase breathtaking places and amazing people. Whether it’s a winter sightseeing tour exploring the ice bubbles of Abraham Lake, sharing the story behind local food or spending an evening snowshoeing under the stars, we’re here to help you experience your adventure.

We offer a collection of scheduled tours as the Explorer Series, full and half-day adventures available on-demand, and custom itineraries with local partners for individuals and groups of all sizes.

Explore Nordegg

Our website, started in 2012 as Explore Central Alberta, for guests looking for a self-guided adventure in the region. Working with other local experts, we offer detailed trail guides and itineraries, and recommendations for experiences that will appeal to our guests and meet their expectations along with an easier way to book adventures offered by the other great providers based in the region.

The rebranding in 2020 reflects our focus on the Nordegg and Abraham Lake region.

Pursuit Provisions

Food is part of all great adventures. It keeps us fuelled on the trail, helps us slow down to enjoy the moment over lunch, and gives us an excuse to get together and share the memories we’ve made along the way. Pursuit Provisions features some of our favourite outdoor-inspired food like handcrafted ice pops, marshmallows, graham crackers, hot chocolate, granola, soups, cabin meals and more.

The Nordegg Canteen

Our new snack bar features fun food to celebrate adventures and our region, building on the tradition of our market carts and trail lunches. It follows the same philosophy as Provisions of balancing healthy options to take on the trail with more indulgent options to enjoy while celebrating afterward.

Crafting Outstanding Experiences

Our way of sharing some of the things we’ve learned along the way. The blog features behind the scenes stories on how we build experiences and is our way to help others develop memorable experiences for our guests to enjoy when they visit the region.