Early winter sunset on Abraham Lake
What makes an experience uniquely ours has lived mostly in our heads and a collection of notes. As we wrap up our first 10 years of adventure we’re taking some time to make sure that we are ready for what’s next. That includes making sure that we have the right processes in place for our team and partners.
These guidelines are a small step towards being better at explaining who we are, what we do and the new adventures we’re dreaming up.
They explain our approach to creating experiences, from the early stages of the journey through the in-person experience and afterward.
It covers why we do what we do, who we do it for, how we do it and finally what we do. It provides an overview of our approach to experience development, one day we may have the time to go into more details.
This is a living document, updated as we find new opportunities or encounter roadblocks. Whenever you see something that should be corrected or added, let us know.