Early mornings at David Thompson Resort
The difference between the retail and purpose based approaches to experiences is one of mindset: a focus on the short versus the long term.
All of these activities have the power to transform participants. The difference is on what they aim to change.
A package is about savings for the guests, a collection is about added value and an experience is about the feelings it creates.
A look at two different ways to craft experiences we often come across, each of them appealing to a different type of operators and guests.