We get inspiration from a number of places, here’s a few of the stories we’ve read recently and thought were worth sharing.
Some of our favourite sources include:
- Skift: travel industry news – sign up for their daily newsletter
- Destination Think!: a great source of DMO and destination development ideas
- SNEWS: outdoor industry news
- SlopeFillers: ski resort marketing ideas and inspiration
- Buffer Open Blog: a look at how they’re building a more transparent company
Outdoors Needs a Champ. Looking at You, Tourism.
How is it that the number two industry in this state is not among the top 10 in political donations? I'd argue it's because other industries have an agenda. And as businesses, they should.
6 Charts Showing State of Food Tourism With Tour Operators
The line between food tourism and adventure travel continues growing thinner as nearly a third of adventure tour operators say travelers have asked them to make food a larger part of their trips.
DMOs: Who's Your Campaign For?
But this kind of work is hard. And so the jury remains very much out on what this new DMO model looks like largely because it's far easier to just keep running campaigns. The public nature of DMO campaigns tends to breed a lot of opinions.
Why place branding needs to be built from the inside
by Frank Cuypers
From afar, city and destination branding often looks like Italian lasagna. As district, city, province, region, country and private partner brands combine, their messages stack on top of one another in messy layers.
Don’t be a dinosaur – activities evolve to avoid extinction
Think about it for a moment – over $600 million in capital has been raised in seven years by companies in the tours and activities sector. It also seven years since Phocuswright published its debut report into the sector: When They Get There and Why They Go.
Bringing Food Tourism into the Travel Equation
by Janeen Christoff
PHOTO: Food tourism continues to become more popular among travelers. (Photo courtesy Thinkstock) At the Adventure Travel Trade Association’s (ATTA) business development event, AdventreElevate in Saguenay, Quebec, the topic of culinary travel and the business of food tourism was a major focus.
50 challenges that 50 destination marketers told us they face in 2016
Over the past six months, the Destination Think! team has conducted research into the challenges faced by the world’s leading destination marketers.
Momofuku’s Secret Sauce: A 30-Year-Old C.E.O.
by Elizabeth G. Dunn
Bar Wayo, the latest restaurant from David Chang’s Momofuku Group, sits at the edge of Pier 17 at South Street Seaport in Manhattan, with windows looking out at the East River.
Local Food Trend Keeps Farms at Center of Tourism Strategies
Locally produced foods and unique home-grown restaurants are increasingly one of the main hooks to entice travelers to visit one destination over another, and many tourism bodies are factoring in the trend.
The Four Ps of Marketing for destinations
by Rodney Payne
Too many destination marketers confuse “advertising,” “promotion” and “marketing.” Don’t be one of them. Getting the terminology correct will make your investments much more effective.
Four Hard Questions
Before you start developing your visitor experience product Why here? The first question asks you to evaluate your product concept against your heritage destination’s essence of place.
Become Obsessed with Re-Imagining Customer Experience
by Forbes Editors' Picks
We’ve known this for years. RightNow’s 2011 Customer Experience Impact Survey found 86% of buyers will pay more for a better customer experience, and 89% of consumers surveyed have stopped doing business with a company after experiencing poor customer service.
Meet The Tastemaker Who's Defining Countries' Entire Culinary Tourism Strategies
by Forbes Editors' Picks
People love to eat and drink well while on vacation — it's a fact.
Essence of Place: What is it?
How will you know when you’ve compromised yours? Those of us who are lucky enough to live and work in parks, nature reserves, and historic sites tend to have pretty deep emotional and intellectual attachments to them. We feel, at a deep level, what makes our place special.
Essence of Place and Sustainable Tourism
As an interpretive planner, I’m always on the lookout for tools that help me in my work. A few years ago, when I was working with the Parks Canada agency, we began to develop a creative model we called Essence of Place.
How Basecamp Built a $100 Billion Business by Doing Less on Purpose
by Elitsa Dermendzhiyska
Do not innovate. Do not grow. Do not exit. And do not be a startup. “How Basecamp Built a $100 Billion Business by Doing Less on Purpose” is published by Elitsa Dermendzhiyska in The Mission
Ski racing imagery: Your most powerful mental tool
by Jim Taylor
This article is another encore presentation of information that never gets old. If you do anything to work on the mental side of your ski racing during this off season, it better be mental imagery. Why, you ask.
Free Skift Report: The Rise of Experiential Travel
Today we launch our first free Skift Travel Trends Report, The Rise of Experiential Travel, brought to you in association with Peak Destination Management Company.
Snowmass Tourism Positions Itself as a Leader in Adventure Travel
Helps launch two new adventure tour receptive companies selling unique travel experiences to global tour operators, incentive houses and more Snowmass, CO – Snowmass is partnering with other mountain towns of Colorado in order to offer the best in adventure travel within the Rocky Mountains; co
When local has its limits. Where travel brands need to draw the line.
It's funny to think that not long ago, "localize as much as possible" was a bold concept. It was an approach to marketing that few brands actually took. Not today. Now everyone—in travel at least—tries to show how to have local experiences.
Why you need to canoe this fall in Alberta
Calm waters await paddlers on the Red Deer River. Photos, courtesy Susan Mate Calgary I spent my first canoe trip hunched miserably in the hull of our beat-up Clipper after it smashed straight into a rock and catapulted us into the frigid Oldman River during the worst May long weekend of my life.
The state of the DMO in 2013
by William Bakker
I attended over a dozen tourism conferences this year on four continents, including our own #SoMeT conferences. Looking back at the pictures I took and the presentations I’ve downloaded, there’s a common thread and it tells a compelling story about the future of the DMO.
A Tale of Three Cities: Driving Business with Destination Partnerships
by Joy Lin
My colleague Terri Roberts powers a significant part of DMAI’s efforts to educate meeting planners about the value of working with DMOs. Incidentally, she also teaches Sales Academy I for DMO pros just entering the field of destination sales.
Don’t Fuck Up the Culture
by Brian Chesky
This photo was taken in the original apartment where Airbnb started.On Monday, October 21, 2013, I sent this letter to our entire team at Airbnb. I have decided to publish this in the event it is helpful to entrepreneurs building their cultures.
7 UX Topics Managers Need to Understand
by UX Magazine
As someone who has been in the user experience domain for a loooooong time, I have had lots of conversations with many different executives. Most of the time, these execs knew how to spell "UX," but they didn't know much else about it.
7 Things Great Leaders Always Do (but Mere Managers Always Fear)
by Bill Murphy Jr.
When I think about the difference between great leaders and mere managers, I think back to a day when I put my foot in my mouth. I was working as a lawyer for a giant government bureaucracy then. One of my bosses had a fancy title, but everyone referred to him simply as a "manager.
Unbundling the DMO web and mobile strategy
by William Bakker
Last week Foursquare announced it is going to split its mobile application into two. One is focused on discovering new places and the other (Swarm) will be focused on helping users share their location with their friends.
How IKEA, Disney, and Berkshire Hathaway Succeed with Adjacencies
by Ken Favaro
Research confirms, time and again, that when most companies diversify into new markets, their profitability is diluted and acquisitions are subsequently unwound—usually by a new CEO intent on creating a more “focused” company.
True Austin: A Lesson in Making the Visitor Experience Personal
by Jeremy Fairley
The times... they are a changing, and we in the destination marketing industry are no exception to that rule. Long gone are the days when our digital footprints (websites) can get by on simply being a digital version of the yellow pages.
People Don’t Buy Products, They Buy Better Versions of Themselves
by Belle Beth Cooper
There is the famous story about Steve Jobs when he invented the iPod and everyone in the news and the rest of the tech industry scratched their head a little. MP3 players had been around for quite a while, what was so different about the iPod?
The myth of the brainstorming session
Over dinner a couple months ago, one of my friends said he needed some help coming up with a name for a new website. He told me a bit about the site and asked if I could help think of something over dinner.
Finding Your Purpose
In the start-up race, purpose isn’t talked about. Unless a founder is determined enough to drive home their beliefs, the conversation always starts with, “So what do you do?” Having a clear purpose takes guts.
Winter Cities Show Cold Weather Can Be Cool
by Project for Public
Plunging temperatures, gray skies and long nights don’t mean we need to hurry indoors until springtime. Many cities around the world now offer inspiring examples of how creative Placemaking allows people to enjoy public spaces and lively city streets throughout the winter.
How To Improve Any Service By Simplifying It
by Irene Etzkorn
Editor’s note: The following is an excerpt from Simple: Conquering the Crisis of Complexity by Alan Siegel and Irene Etzkorn. It may seem counterintuitive, but in a business environment that usually hypes "more, more, more," people increasingly are opting for less.