Recommended Readings

Sunset on a country road in Red Deer County

Some of the books that have influenced our thinking about experience development are not focused on tourism, or even on experiences. There are two books that at the high level discuss the difference between the retail and infinite approaches to experience development. These are Start with Why and Infinite Games, both by Simon Sinek.

The Power of Moments by Chip and Dan Heath goes into more detail on the importance of moments and how to create them.

Resonate by Nancy Duarte and Building a StoryBrand by Donald Miller are both good resources for those looking at a storytelling approach focused on the guest as the hero.

Sprint by Jake Knapp provides a step by step approach based on human-centred design, design thinking and service design that can easily be adapted to experience development. It skips the countless studies that are loved in tourism to instead focus on creating something tangible that can be implemented.

Here are a few of the books we’ve read recently and thought were worth sharing.

Start with Why

Start with Why

There are only two ways to influence human behavior: you can manipulate it or you can inspire it – Simon Sinek

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Imagine it Forward

Imagine it Forward

Act boldly on instinct: do not wait for the data to tell you what to do. You have to respect the data but love imagination more. – Beth Comstock

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