Family adventure on the Red Deer River
Our goal is to inspire you to play outside and help you experience your adventure so that you can discover the food, people and natural beauty of the region. Here’s what we’re working on to make this happen.
Update – September 2020: A lot has changed since we wrote this post. We’ve relocated to Nordegg and closed our Red Deer operations, opened the Nordegg Canteen and are adapting our operations to the new reality of COVID. We’re experimenting with new ideas as we go, creating something different than what we had planned a year ago.
A few weeks ago we shared about why we want to share more about what we’re working on, how we approach building new experiences and most importantly why we do what we do (you can read more about it here). One of the things we wanted to share is our product development roadmap, taking a look at some of the new tours, experiences and Provisions products we’re dreaming about.
Why share it? A few reasons. First, it forced us to compile handwritten notes and spreadsheets filled with ideas into one place. That is already a big win, giving us a clearer picture of what we need to work on in the coming months to set things in the direction we want to go.
Second, we find that by sharing we get better ideas. See something on there you want to work with us on? Stop by for a coffee and let’s see how we can work together. Planning something that would be a great fit? We love to partner with other local operators that share our vision for the region.
Here’s the Trello Board (trello.com/b/l4zykYHC) we’re working from:
Our focus in the short term is to refine our tours and build on what we currently have. We’re especially excited about new river-based tours, launching new tours built around outdoor culture and local food, and on expanding our winter tours.
We’re also working on expanding our explorecentralalberta.ca website into a regional booking platform where visitors can book multiple experiences at once, find information for self-guided adventures and where we can help other operators work together to grow our visitor economy. If you’re an operator based in Central Alberta make sure to reach out to find out more.
Thinking we shouldn’t share? We’re finding that sharing the ideas brings them to life. Sure someone could “borrow” one of our ideas and launch it before we have a chance to. It has happened before and it will happen again, regardless of how publicly we share them. At the same time, we’re firm believers that what makes an experience unique is much more than a set of instructions.
Our goal: inspiring you to play outside and help you experience your adventure so that you can discover the food, people and natural beauty of the region.
A look at two different ways to craft experiences we often come across, each of them appealing to a different type of operators and guests.
Transparency is about more than just PR. It’s about raising the bar for all of us to create better guest experiences and grow our local visitor economy.