by JP Fortin | May 25, 2020 | Experience Development
The Adventure Model ; Enjoying the ice bubbles on Abraham Lake These are the elements we bring together to create the adventure. This is our framework to determine which options will best work together. JP Fortin Owner + CEO Filed Under Experience Development What...
by JP Fortin | Apr 16, 2020 | Experience Development
Two Approaches to Experience Development ; Wildflowers above Thompson Creek The difference between the retail and purpose based approaches to experiences is one of mindset: a focus on the short versus the long term. JP Fortin Owner + CEO Filed Under Experience...
by JP Fortin | Feb 26, 2020 | Experience Development
Embracing Constraints ; Enjoying the ice bubbles on Abraham Lake Authenticity, desirability, feasibility and viability need to be addressed at every step of the experience development process. JP Fortin Owner + CEO Filed Under Experience Development We’re firm...
by JP Fortin | Nov 14, 2019 | Experience Development
Experiential Travel, Adventure Tourism and Outdoor Recreation ; Ice bubbles on Abraham Lake All of these activities have the power to transform participants. The difference is on what they aim to change. JP Fortin Owner + CEO Filed Under Experience Development We...
by JP Fortin | Apr 7, 2019 | Experience Development
Packages, collections, experiences… ; Early mornings along Abraham Lake A package is about savings for the guests, a collection is about added value and an experience is about the feelings it creates. JP Fortin Owner + CEO Filed Under Experience Development Some...
by JP Fortin | Apr 4, 2019 | Experience Development, Inside Pursuit
Asking Why to Craft Better Experiences ; A late fall float on the Red Deer River near Dry Island Buffalo Jump Provincial Park We can all agree about the importance of experiences in the visitor economy. Travellers want to connect with the people and places they visit....
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