As an adventure company, we believe that by working together we can grow our destination and help more people discover the culture, people and natural beauty of our region.
Crafting Outstanding Experiences
Our goal at Pursuit Adventures is to inspire our guests to play outside and help them experience their adventure so that they can discover the culture, people and natural beauty of the region.
We believe adventure is about doing things that are new and different for each of us, doing things that can be a little scary but that also makes us curious to explore further.
Our guests, the visitors to the region and our industry all benefit when we work together, share and collaborate. This is our attempt at sharing some of the things we’ve learned along the way, paying forward all the great support we’ve received over the years. It’s also a central location for our staff to find the tools they need for their job.
Looking to find out more about what we do? Visit pursuitadventures.ca for more information on our guided tours and activities, explorenordegg.ca for self-guided adventures and nordeggcanteen.ca for our adventure base in Nordegg.
Our Guide To
The Pursuit Adventures Experience
What makes an experience uniquely ours has lived mostly in our heads and a collection of notes. As we wrap up our first 10 years of adventure we’re taking some time to make sure that we are ready for what’s next.
Over the years we figured out a lot of things that didn’t work for us. That was the easy part. Figuring out what works for us took longer. These guidelines are a small step towards being better at explaining who we are, what we do and the new adventures we’re dreaming up.
Our Latest Posts
Thoughts & Insights
These are the elements we bring together to create the adventure. This is our framework to determine which options will best work together.
The difference between the retail and purpose based approaches to experiences is one of mindset: a focus on the short versus the long term.
Authenticity, desirability, feasibility and viability need to be addressed at every step of the experience development process.
All of these activities have the power to transform participants. The difference is on what they aim to change.
There are only two ways to influence human behavior: you can manipulate it or you can inspire it – Simon Sinek
The need to explain the difference between a travel package, an itinerary, a destination experience and a product experience is one that we come across often when working with others on new opportunities.
A look at two different ways to craft experiences we often come across, each of them appealing to a different type of operators and guests.
Transparency is about more than just PR. It’s about raising the bar for all of us to create better guest experiences and grow our local visitor economy.