Experiences are about creating lasting memories

About Us

Crafting Outstanding Experiences

Our goal is to inspire you to play outside and help you experience your adventure so that you can discover the food, people and natural beauty of the region.

We believe that adventure is about doing things that are new and different for each of us, doing things that can be a little scary but that also make us curious to explore further.

 Our visitors benefits when we work together and we all get better when we share and collaborate. This is our attempt at sharing some of the things we’ve learned along the way, paying forward all the great support we’ve received over the years.

We’re an independent, locally owned tour company established in 2010 and based in Red Deer, Alberta.

Latest Posts

Reading – Start with Why

There are only two ways to influence human behavior: you can manipulate it or you can inspire it. - Simon Sinek The concepts behind Simon Sinek's book, Start with Why, have influenced how we do things since before we started Pursuit. The idea that people are motivated...

Who We Are

Transparency is about more than just PR. It’s about raising the bar for all of us to create better guest experiences and grow our local visitor economy.

Reading – Imagine it Forward

Act bodly on instinct; do not wait for the data to tell you what to do. You have to respect the data but love imagination more. - Beth Comstock A business memoir themed around creating change, Imagine it Forward covers Beth Comstock's story working at GE and pushing...

Transparency and Sharing

Transparency is about more than just PR. It’s about raising the bar for all of us to create better guest experiences and grow our local visitor economy.