Our Story

We’re an independent, locally owned tour company established in 2010 and based in Red Deer, Alberta.

Our goal is to inspire you to play outside and help you experience your adventure so that you can discover the food, people and natural beauty of the region. Whether it’s a winter sightseeing tour exploring the ice bubbles of Abraham Lake, heading out on a day hike away from the crowds or spending an evening snowshoeing under the stars, we’re here to help you find your adventure.

We believe that adventure is about doing things that are new and different for each of us, doing things that can be a little scary but that also make us curious to explore further.

As far as we’re concerned, food is part of all great outdoor adventures. It keeps us fueled on the trail, helps us slow down to enjoy the moment over lunch, and gives us an excuse to get together and share the memories we’ve made along the way. That’s why we include great local food in everything we do, from the tours to our new Basecamp + Cafe in Capstone at Riverlands on the edge of downtown Red Deer and Waskasoo Park.

Because adventure is found wherever you look…
We launched in 2010 offering a ski bus from Red Deer to the mountains and multi-day ski trips. During the summer of 2012 we added guided day hikes to our tours and in the winter of 2013 we started to offer guided snowshoe tours in the Abraham Lake area. We tried a few other tour ideas over the years but as we grew we became more focused on the activities and places we’re truly passionate about.

Across all the activities and tours we offer, our goal has always been the same: to create memorable experiences. Anybody can go hiking, snowshoeing or sightseeing. Our tours go beyond that, from the stories shared by the guides to the cup of hot chocolate waiting for you at the bus after a day of skiing, we look after the details so that you can spend your day enjoying your adventure.

In the fall of 2013 we moved into our first office. A 100 square foot building we built on an empty lot in Downtown Red Deer, next to Traptow’s Cool Beans, a double decker bus converted into a coffee shop. The little blue building was a fun place to work but by 2016 we needed more space and we moved into the Tourism Red Deer Visitor Information Centre. In November of 2017 we moved once again, to a bigger space in Capstone at Riverlands. Our Basecamp + Cafe allows us to bring everything we do under one roof.

The Basecamp + Cafe includes parts of each of our previous locations, like our original booking desk and ice pop carts.

Food has been part of all our tours since the beginning. In 2015 we went through the required steps to obtain our food handling permit, allowing us to have better control over the lunches and snacks we serve on tours. We make our food from scratch, using some of our favourite ingredients and featuring local products whenever possible.

Since 2015 we’ve sold our ice pops, hot chocolate mix and handmade marshmallows at markets throughout Central Alberta. All of these, along with our sandwiches and soups are now available daily at our Basecamp + Cafe.

Our Approach

Get lost in the moment: Fun, shared experiences combined with breathtaking landscapes and amazing people create moments that naturally immerse us, making it easy to forget about daily life.

Simple is better: Life isn’t that complicated. Celebrate the simple pleasures, the raw beauty of nature and the connections with people you meet along the way.

Embrace the unexpected: Going on an adventure off the beaten path means that things are less structured. The best moments happen when you leave the checklist behind to create your own path.

Do the right thing: Caring for the environment and each other is not a trend, it’s part of living. Leave nothing but footprints, take nothing but pictures. Collect memories, not things.

Focus on the long term: Build relationships and memories that last. Taking the time to enjoy the journey will transform you.

What We Do

We craft a variety of outstanding experiences that showcase our passions.

Adventure Travel

Influenced by the outdoors and outdoor culture, we offer adventures throughout Central Alberta and beyond that showcase breathtaking places and amazing people. Whether it’s a winter sightseeing tour exploring the ice bubbles of Abraham Lake, sharing the story behind local food or spending an evening snowshoeing under the stars, we’re here to help you experience your adventure.

We offer a collection of scheduled tours as the Explorer Series, full and half day adventures available on demand, and custom itineraries with local partners for individuals and groups of all sizes.

Pursuit Provisions

Food is part of all great adventures. It keeps us fuelled on the trail, helps us slow down to enjoy the moment over lunch, and gives us an excuse to get together and share the memories we’ve made along the way. Pursuit Provisions features some of our favourite outdoor inspired food like handcrafted ice pops, marshmallows, graham crackers, hot chocolate, granola, soups and more.

Basecamp + Cafe

Our basecamp in Red Deer brings together outdoor inspired food, tour bookings and outdoor gear under one roof in a place designed to encourage exploring the region.

Explore Central Alberta

Our website for guests looking for a self-guided adventure in the region. Working with other local experts, we offer detailed trail guides and itineraries, recommendation for experiences that will appeal to our guests and meet their expectations along with an easier way to book adventures offered by the other great providers based in the region.

Crafting Outstanding Experiences

Our way of sharing some of the things we’ve learned along the way. The blog features behind the scenes stories on how we build experiences and our way to help others develop memorable experiences for our guests to enjoy when they visit the region.

Come For A Visit

We're located in Capstone at Riverlands, near the trails of Waskasoo Park and Downtown Red Deer. Stop by to plan your next adventure, rent the gear you need and grab a bite with friends. 

While you're in the neighbourhood make sure to check out some of our great neighbours like Wild Brewing Co, Purearth Organics, DOSE Coffee and Troubled Monk Brewery.

You'll find us at #10 5579 47 Street in Cronquist Business Park.

Hours

  • Monday: 8 am to 4 pm
  • Tuesday: 8 am to 4 pm
  • Wednesday: 8 am to 4 pm
  • Thursday: 8 am to 4 pm
  • Friday: 8 am to 4 pm
  • Saturday: Closed
  • Sunday: Closed

We're open for check-in 10 minutes prior to departure for all tours.

Basecamp + Cafe by Pursuit Adventures